Key Takeaways:

• French nail brand Manicurist takes first outside investment. 
• It sells its products directly to consumers, on Amazon and in retailers like Sephora, Mecca, and Target.
• The investment builds on Inflexion's strong track record of backing entrepreneurial consumer and beauty businesses.

Inflection, which previously backed Medik8, has taken a 49% stake in Manicurist.

WHO: Manucurist was founded in 1996 in Paris as one of the city’s first “New York”–style nail bars. In 2015, Gaëlle Lebrat Personnaz left a corporate career in visual merchandising at fashion houses including YSL, Prada, and Louis Vuitton, taking over the family business with a passion to reposition the brand with a new, green ethos. The modern refresh aimed to revolutionize the brand and the entire nail industry. She set out to create the perfect nail polish that combines color, quality, long-lasting finish, and shine with a clean formulation. The brand is sold through a global omnichannel model spanning direct-to-consumer, retail, and pharmacy, with a growing presence in the US, the UK, and across Europe, reaching more than 40 countries.

WHY: Inflexion will support Manucurist's founders and management team as they accelerate international expansion through investment in the team, systems, and new product development to build Manucurist into a global leader across all nail categories.

IN THEIR OWN WORDS: Manicurist founder and co-CEO Gaëlle Lebrat Personnaz shared, “From the start, my conviction has been that beauty and nail integrity should never be a compromise. That is how we have shaped products and a brand that actually takes care of our consumers' nails.